Founded by Kate Bosworth & her long-time friend, stylist Cher Coulter, JewelMint is the go-to place for fun, edgy jewelry. They also run a new start-up called StyleMint, and have two more starting up soon - BeautyMint & ShoeMint.
The concept of JewelMint is similar to a book-of-the-month type club, except your selection is an array of jewelry, which is delivered to your "Showroom". The items chosen for you each month are based on your answers from a questionnaire taken during the sign-up process. The customer experience is very interactive, as your items are picked just for you, instead of the same pieces being shown to everyone.
Each piece of jewelry is $29.99 and comes with free shipping and free returns. Becoming a member is free, and there is no obligation to buy. If you don't like the items in your showroom, you can just skip the month!
One of the items I recently purchased was the Pin Up Necklace. This adorable adornment comes in a 26 inch rolo chain in a brassy gold with a huge 5-inch safety pin that serves as the pendant which is held by a S-shaped hook.
This necklace can be worn in a variety of ways - as a long necklace, a choker, doubled around, or hooked to your top for an edgier look. I've even seen it used as a purse strap, made into a clutch holder, to tie your scarf or paired with additional trinkets to make a pendant for your top!
With each piece you look at on the JewelMint website, you'll notice a little back story about how the necklace came to be. For instance, women in the 1920's used safety pins to hold up their bathing suits. Additionally, Cher took inspiration from the 90's era grunge girls like Courtney Love, who used to decorate her ensembles with safety pins.
You have to admit, a 5-inch gold safety pin is nothing if not a conversation starter! If you're interested in joining JewelMint or any of their sister sites, just click any of the links below to go to the respective websites.