April 30, 2018

Here's What Makes An Attractive Insta-Account

Once upon a time, Instagram was just another social media platform, kind of like Facebook but with less ranting and venting, and more images. That was all. Fast-forward to the present day, though, and Instagram has the ability to change everyday lives. Sure, if your beautiful in the eyes of the magazine industry then you have a leg up because you can go from pedaling charcoal toothpaste to owning your own swimwear company. But you don’t have to be a part-time model to make Instagram work in your favor and become rich/famous.

You could be an incredible photo editor like Nois7, or make nice shoes like Fairfax & Favor or showcase redheaded people in a new light in the same way Thomas Knights does. Whatever it is you do, it all starts with improving your Instagram profile and feed.

So, without further ado, here are some simple things you can do to make your Insta-life more visually pleasing to anyone that stumbles across it to the point that they click the follow button.

1. Imagery Is Sooo Important

We are all innately attracted to clean, high-quality imagery, which is why you need to make sure the photos you are posting are clinical on this front. You don’t want anything that’s messy, blurred or amateurish in any shape or form. Look at your favorite Insta-accounts and see how professional their imagery looks. Sure, they may have a photographer that handles their online brand now, but they probably just started with a selfie-stick.

2. Perfect Your Hashtagging

One of the best ways to build a tribe and a following is to develop your own hashtag; one that is solely used by you and the people that follow you. But don’t just rely on this one otherwise you won’t get found. You also need to use a variety of hashtags that are already popular and then use between 11 and 30 for each post. That’s how to maximize your engagement.

3. Improve Your Biography

It’s way too easy to think that a good Insta-account is all about beautiful imagery, but it’s not. People are interested in the bit at the top of your feed too - the bio. They want to be encouraged to press that 'follow' button by seeing some social proof and they want to know what your online “brand” is all about to see if it fits with their hopes and dreams. Of course, to boost your social proof, you need followers, and a great way to do this is to buy Instagram likes. After all, followers attract followers. As for your bio, it could be funny, it could be concise, it could be a quote or a bunch of emojis - so long as it sums you up, it will work.

4. Pick A Filter & StickIf there is one thing every popular Instagram account has in common it is a consistent filter. It’s just the easiest way to create a brand and embrace a theme. That’s what people want to see and it’s what you want them to see. You want them to be scrolling down their newsfeed and spot one of your images without having to read your name.

*This is a collaborative/contributed/partnered, compensated post. The copy, content, images & opinions are not my own.

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